Sell AI SEO Visibility in 30 Days (to Your Existing Clients)

Note: this is meant to be a short tutorial, reach out to us at hello@luarank.com for any questions

1. Why should you care about AI visibility right now?

• You’ve likely already had clients ask about ChatGPT, Gemini, or AI search

• Customers are increasingly making decisions inside AI tools, not Google

• This space is still early → low competition, high upside

• Agencies are already packaging this into $5k–$10k/month retainers

It is easier and faster than you think to start offering AI SEO visibility as a service. You just need to understand how to package and sell this to your existing clients.

2. How much revenue can this realistically generate?

Here’s what we’re seeing across agencies:

Based on UK and US agencies currently selling this:

• Average monthly retainer: $4,000–$6,000

• High-end packages: $10,000–$14,000

This means margins of 50–60% once delivery is systemised

This is one of the few services where you can realistically add

5-figure monthly revenue

without rebuilding your agency.

3. What exactly would I be selling to clients?

Think of this as AI-first SEO, focused on being recommended inside AI answers.

Delivery structure:

• You’re helping clients become the default answer

• Similar to SEO retainers, but aligned with AI decision-making

4. Which of my clients should I sell this to first?

Start with clients that are:

• Highly competitive

• Poorly differentiated

• Dependent on inbound / discovery

Best fits:

• SaaS companies

• Clinics / med-spas

• Local services

• Marketplaces

You likely already have

2–3 clients where this is an obvious upsell.

5. Can I realistically sell this to my existing clients?

Yes, this is actually one of the easiest services to upsell.

Why:

• You already have trust with your existing clients

• AI usage is accelerating globally, and with that purchasing decisions (both B2B and B2C) are increasingly being done with the help of LLMs and AI powered search.

• AI recommendations is a brand new channel and there is relatively little industry expertise that has been developed, so timing as ideal for you to pisition your agency or consultancy as an expert.

This is the framing:

“We’re helping you get recommended when your customers ask AI tools what to choose.”

6. What actually needs to be done to deliver this?

At a high level, this comes down to 5 actions:

1. Identify key questions in which your client will want to be recommended or mentioned in the AI answer

2. Make the site AI-readable (this involves technical setup, configuring metadata and schema markup)

3. Publish structured, LLM-friendly content (involves building a full encyclopaedia of 100+ articles about the client's brand and the space they operate in)

4. Build external trust signals (hunting the sources where AI models get their facts and have your client listed there)

5. Monitor and improve visibility over time

7. Why most agencies take 6+ months to launch this (and why you don’t have to)

Agencies that I speak to consistently mention a 5 to 9 month GTM period between project kick-off and signing the first client. What takes the most time is research, setting-up operational processes and trialling execution. When my agency first built this offering over 1 year ago, it took us 6 months to refine our approach.

Why?

• Multiple moving parts (strategy, content, technical, tracking)

• Coordination across teams

• No clear playbook at the time

Most agencies get stuck here.

The opportunity is clear but execution is where things slow down. But for you it can take as little as 30 days!

8. How to launch this in 30 days (the shortcut)

Instead of building everything from scratch, you can use Lua to handle most of the operational load.

Time comparison:

Lua started as an internal tool for my agency 1 year ago, with the goal of automating and streamlining as many workflows as possible. We increased margins by 65% and have since licensed it to other agencies.

Monthly effort:

You can operate the AI SEO visibility offering with drastically less operational load and higher margins using Lua.

9. What should you be aware of before selling this?

A few realities to keep in mind:

• If your client has no content management system (aka. a blog) you’ll need to set one up.

• Websites that are hardcoded will require you to have in-house dev expertise to operate.

• Regulated industries may require human review of content.

• Manage your client's expectations, as AI visibility results compound over time (a few months to reach solid results).

10. What should you do next?

Have a client asking about AI visibility?

Run them through the Lua system for free.

→ Input your client’s website via this page

→ See exactly how this would work in minutes

→ Skip months of setup